Red Lobster
An industry staple for nearly 60 years, Red Lobster pioneered the casual family seafood dining experience and to this day remains a leader in conservation and sustainability efforts for sea life. The goal of this rebrand was to reposition Red Lobster as the inexpensive casual family seafood dining experience that it was originally created to be while fostering relationships with a new and younger audience that can enjoy meals there with friends and family, on any occasion.
